In November 2015, Jim Pannell resigned his position at a nationwide investment firm and founded RIVERFRONT CAPITAL STRATEGIES with one goal in mind:  to create an environment in the financial advisory space that acknowledges that life is more than simply a matter of money;  a place where you are more than just a "client", but a friend.

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When it comes to what matters most in life, we don't usually feel comfortable talking with strangers, we seek advice from our friends.  Whether its a birth, graduation, college selection, career choice, marriage, purchasing your first home or a dream home, a difficult medical diagnosis, when to retire, or even the inevitability of death and our lasting legacy on future generations, each of us want to know that those walking with us are trustworthy, knowledgeable and supportive.  In both good times and in times of uncertainty, we want to be that friend you rely on in every stage of life to help you make the most informed decisions you can make concerning your life and future.  And that's because we care, and it guides how we approach everything we do.

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At Riverfront, you will never have to call into a call center with your question, you will never have to re-introduce yourself, you will never talk to someone who doesn't know your name and you will never be put on hold for long periods of time.  In fact, our commitment is that every time you reach out, whether by phone, social media or email, we'll reach back promptly, and it will be from someone you know, and that actually knows who you are!

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So that's our story...  and "we're stickin' to it"!

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We can't wait to meet you.